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Pharmaceuticals in Our Water
WaterFilterGuru recently tackled the tricky topic of pharmaceuticals and personal care products (PPCPs) sneaking into water supplies.
Presented by Specialty Sales LLC & AM Products
Happy day-after-Super Bowl to all who celebrate!
We hope you enjoyed media's most expensive weekend of the year and that your buffalo chicken dip hit the spot like it usually does.
Here’s to a long Monday.
Pharmaceuticals in Our Water
WaterFilterGuru recently tackled the tricky topic of pharmaceuticals and personal care products (PPCPs) sneaking into water supplies. They shed light on how everyday meds and personal care products end up in our drinking water, a concern that's not just weird but worrisome, especially when thinking about the health impact on vulnerable groups like kids. The article explains that despite best efforts, water treatment plants can't catch all these contaminants, putting the onus on everyday people to find solutions. The team highlights practical steps for detecting these pharmaceuticals in water and emphasizes the effectiveness of technologies like reverse osmosis and carbon filters in purifying our water. They also touch on the fact that while we're waiting for the EPA to set firm guidelines on these pollutants, those of us in the water treatment field need to lead the charge in ensuring our water is safe.
Case Study: Local News Plugs Plumbing Co.
This week we stumbled upon a story from a local news site in Phoenix, AZ and decided to dive a little bit deeper on why this article was written. It appears to be an article sponsored by Collins Comfort Masters, a local HVAC and plumbing company, which blends valuable information about water safety with promotional content for the company. This strategy is great because it addresses a big concern (the quality of drinking water) but also positions Collins Comfort Masters as a go-to solution for water filtration needs in the area. The benefits of this approach are twofold: the article drives traffic to the sponsor company and provides a reputable backlink for them, which is great for SEO. We think this method can easily be replicated across the country for water treatment businesses of all sorts.
MORE: Aquasana lists the top sites their water filters were featured in
What Is a Cistern Water System?
FamilyHandyman.com recently wrote a piece on cistern water systems, showcasing them as a time-tested solution for collecting and storing water for residential and light industrial use. They walk through the modern adaptations of these ancient systems, highlighting their versatility in collecting water from various sources like wells, rain, or springs. The article demystifies the setup process, describing the waterproof nature of cisterns and the necessity of pumps and filters to ensure a clean and steady water supply. The team dives into the practical aspects of choosing the right system size and maintaining water quality, presenting cisterns as a savvy investment for optimizing limited water resources and ensuring reliability even during power outages or drought conditions.
Water Treatment for Indoor Agriculture
Rick Cunningham from HANS Premium Water shared the company's story, starting with its roots in helping small villages in India get clean water. Now, they're big in North America, offering water treatment solutions for homes, businesses, and industries, with a special shout-out to indoor farmers who need spot-on water quality for their crops. The company has grown a lot, with 300 employees worldwide and a strong footprint in the indoor agriculture market, focusing on energy-efficient systems that save water and are easy to upgrade. They're gearing up for even more growth, targeting businesses that use lots of water, like big indoor farms.
What else is happening:
Filtration giant Brita scoops up smart water bottle startup, Larq
New ultra-sensitive sensor can detect lead in water to parts-per-quadrillion (that’s a 1 with 15 zeros after it)
New approach to PFAS testing could detect key PFAS down to 1 ppt within minutes
SpringWell asks and answers: Why does my drinking water taste like metal?
Stay fresh, folks. We’ll see you next week.
-Kevin