Water Treats
Your Weekly Digest for Water Treatment News
Archive
Profile on Certain Services
A new profile from WCP Online covers Certain Services, a Port Charlotte company that Bill Certain launched in 2009 right in the middle of the financial recession. The business now operates with the tagline "We can do anything with water—except walk on it" and has grown from a one-person operation to a 10-employee team.
Choosing Sulfur Filters
Water Medic of Cape Coral dropped a detailed blog post that walks homeowners through everything they need to know about choosing sulfur filters for well water. The article starts by explaining that the "rotten egg" smell comes from hydrogen sulfide gas trapped in groundwater, but goes beyond just the odor to cover the real damage happening behind the scenes.
DIY Water Filtration Experiments
Pennsylvania-based Dierolf Plumbing and Water Treatment published a cool blog post that combines DIY science experiments with home water treatment lessons. The article walks readers through five simple filtration experiments using household items like plastic bottles, coffee filters, gravel, sand, and activated carbon from the aquarium store.
Airplane Hangar to Water Empire
A new profile from WCP Online highlights how Clear Water Filtration turned a simple well water problem into a multi-market success story. What started as founder Jim Parker fixing iron issues in his airplane hangar in 1980 has become a textbook case in business expansion under his kids Jen and Steve.
Local Credibility
A recent blog from Denver-based Water Pros demonstrates how local expertise and educational content can create competitive advantages. The company targets Parker, Colorado specifically by citing local water data (12.28 grains per gallon from the Parker Water & Sanitation District, which falls in the "very hard" category) and tailors their messaging to address the community's specific challenges from deep groundwater aquifers.
Passion Meets Profession
AquiSense engineer Andrea Martinez shares a personal story that shows how water treatment technology can solve problems beyond typical residential applications. Martinez talks about her journey from growing up in Venezuela where water scarcity was a daily reality, to studying environmental engineering at LSU, to earning a master's degree focused on UV-C LED water disinfection technology.
Annual Water Quality Survey
Aquasana just dropped their 7th annual water quality survey which reveals steady but significant growth in American water concerns, with PFAS and microplastics climbing the worry list. The 2025 survey of 1,000+ adults shows year-over-year increases in several key areas.
Water Treatment in New Builds
The team at R2J Chemical Services is making a case that could change how water treaters approach commercial construction. The company argues that water quality shouldn't be pushed to the bottom of construction budgets but should be a priority from day one, pointing out a lesson contractors learn the hard way: adding water treatment systems later is both expensive and disruptive, while untreated water can wreak havoc on boilers, chillers, and HVAC systems from scale buildup and pipes failing early.